"A defining characteristic of bulk SMS messaging is that companies and organizations can make use of 1 or more solutions to send and receive SMS messages, namely; a transportable application, a software program, an online interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with the service providers’ SMS gateway to confirm the delivery of messages to movable numbers anywhere within the world. SMS messages are bought and sent in bulk, so the term Bulk SMS was the best to use since it describes this service immediately. Since messages are bought in bulk, they are much cheaper than regular text messages used on an individual mobile phone for personal communication with other people. In the same time, Bulk SMS is cheaper and significantly more effective than e-mail and e-mail marketing. Immediate benefits coming from sending SMS in bulk are:
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