These days, your website reaches your prospects much before you connect with them. A lot of them frame opinions about your brand, only by looking at your website, and that too in a few seconds. So, in today’s digital age, your website represents your business and creates the first impression. It defines your approach to a large extent, and hence, you must design and develop it well. Unlike the past, precisely a decade ago or so, the primary or the only responsibility of websites was to deliver information. However, not anymore. Today, websites have multiple roles to play. Besides providing information, they’ve got the responsibility of interacting with users, and prepare a conducive environment that helps business owners convert the leads, and strike a sale, either online or offline.
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